Through fundraisers, schools, churches, youth sports, women’s leagues, veterans’ organizations, fire departments, pet rescue groups, and others raise money for all kinds of good causes. Some groups prefer to use a catalog and sell face-to-face to their neighbors, relatives, and co-workers. Others choose to harness the power of social media and sell to their online communities.
How do you decide what type of fundraiser is best? Think about your members and the people you’ll most likely be selling to, then consider this:
Face-to-Face Catalog Sales
- This method typically raises the highest profits for your group!
- Letting supporters browse through a catalog creates interest.
- People love talking to someone from the group they’re being asked to support.
Online Sales
- Out-of-town connections can support your fundraiser by shopping online.
- Your sellers won’t take orders, handle money, or deliver products.
- Orders ship directly to the customer that placed the order.
The best choice for your group might be a fundraiser that would allow you to use both face-to-face and online selling options together. This hybrid version gives you access to the largest number of potential supporters.
Tips for a Fantastic Fundraiser
- Set your goals. How much money do you hope to raise? Having specific goals will help focus your sellers and motivate your team.
- Determine a timeline. Decide on key dates for deadlines (collecting orders and submitting final sales, for example).
- Be creative. Come up with a theme, hold a contest for sellers, or provide a fun incentive for reaching your goals.
- Share your fundraiser. Utilize social media platforms, your email newsletter, flyers, and word of mouth to raise awareness and drive sales.
- Know your products. Not only does this show the versatility of the products, but it makes you sound knowledgeable and pretty impressive.
- Coach sellers. Check in with your sellers to see how they’re doing. Ask them to share your fundraiser on their social media profiles.
- Ask for help. Don’t hesitate to ask for help and support. Collaboration can boost the success of your fundraiser and help you achieve your goals even faster.
Other Benefits of Fundraising
A profit is essential, but there are other advantages to being part of a fundraiser, too:
- Community engagement
- Expanded awareness about your cause
- Relationship building
- Working together to achieve a goal
- Helping people feel empowered
- Expanding programs, resources, and outreach
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